Thursday, July 12, 2007

Jobtonic First to Exploit Facebook for Recruitment

In this article Job Tonic has taken advantage of two common themes that form the basis of this blog. Firstly, business and personal social networking. Secondly, one of the benefits of social networking, the opportunity for individuals to manage their career development in an age when there is no such thing as a job for life.

In their words;

"Jobtonic’s Facebook add-on allows users to view jobs
and make referrals with the chance of being rewarded with up to £2,200. The
refer-o-matic application is free to use and available to all users, Jobtonic
passes on a finder’s fee reward to successful referrers.
Jobtonic’s
refer-o-matic intelligently reads the user’s Facebook profile in order to
display jobs most relevant to their location. It gives the growing number of
Jobtonic referrers quick and easy access to the latest job vacancies via an
application button always present on the left hand side of their profile. The
application can easily be added to a Facebook profile with just a few clicks in
less than two minutes.


Facebook boasts over 24 million active users
worldwide and has been receiving 100,000 new registrations daily since January
2007. With well over 1,000 jobs now available across the UK on Jobtonic with
rewards of up to £2,200 up for grabs, there has never been a better time for
social networking fans to monetise their networks.


Nick Goldstein, GM, Jobtonic enthused “Facebook is
the social networking site of choice for those looking to keep in touch with
friends and past colleagues. By embedding our job vacancies on the site with
this application, we ensure that our users have easy access to them giving them
more opportunities to refer jobs to friends and make some money if their friends
take the job.”

Individuals in your own private network may now spot an opportunity that they know could be just right for you and refer it to you. The more people you have in your network that really know you and that you trust the tighter the opportunities are likely to be.

I heard a statistic recently that the average Gen X / Y individual will have an average of 10 different jobs by the time they retire. There is no negative connection with a career move every 3 to 4 years, in fact it can be seen as a negative if you do not move as you can get bogged down in political issues and historical baggage.

Use the tools available to you, but remember network sensibly and ensure that you would be happy with anything you post online to appear in your local newspaper. With career opportunities getting ever more closely linked to social networking it is important that any profile tells the truth, the whole truth and nothing but the truth.