Saturday, December 2, 2006

USA Today Article: Need a Web Publicist?

This article covers three main companies ClaimID (http://www.claimid.com/), Naymz (http://www.naymz.com/) and Reputation Defender (http://www.reputationdefender.com/). Each has it's own reason for existence; ClaimID allows you to lay claim and comment on online information and make sure it is clear that it is you, Naymz is aiming to become your default online profile or launch point that then links to other information online about you, Reputation Defender tries to get the cat back in the bag if there is negative information about you that is simply unfounded.

We will cover more about each of these companies in this blog, but in each case we still live by the belief that the best way of getting the toothpaste back in the tube, is to stop it coming out in the first place!

Do not post anything online if you would not be comfortable about it appearing in your local community newspaper.